Not sure if you have run into Rich Schefren, but he is an amazing marketing guy, Internet or otherwise.  Here is what he has to say about Twitter as a marketing tool and some sound advice on how to leverage it! …..

But let’s face it–there’s LOTS of money to be made here. And I want to help you build your business by giving you a few simple tips and tools that can help maximize your profit potential with your followers…

1) Be transparent–TOTALLY transparent. Talk about your life, your family, your work. Be detailed and honest. Tell them about good days and bad. Show them what it’s like to be in your shoes. Your followers want to know about YOU–not just your products or services. So give them that insight. Then when the time comes to promote, you’ll find a much easier road in front of you.

2) Tweet early and often. One of the best ways to do this is to download a free desktop program called TweetDeck. This is a powerful way to stay on top of what’s happening with your followers (especially the ones you’re looking to JV with) and keep tabs on who’s talking about you–without logging in and out all the time.

3) Retweet constantly. Retweeting (or RT) is a fast, easy way to pass along something valuable you’ve found in another tweet by simply clicking on an icon. This is giving back in its purest form, a way to share the best information with your followers without asking for anything in return. And it WORKS. Retweet the good stuff and you’ll soon have a huge group of prospects who know, like and trust you.

Those are just a few things to help you grow your list of followers by leaps and bounds. But if you REALLY want to jump in with both feet and start making money fast using Twitter, you gotta get Joel Comm’s new book, “Twitter Power: How to Dominate Your Market One Tweet at a Time.”

Get Joel’s New Book Here

Rich provides prudent and effective advice – especially when it comes to buying Joel’s book.  If you want to leverage and monetize Twitter, you are not serious unless you get Joel’s book right NOW!